Your next adventure is in Ards and North Down - Spring Destination Awareness Campaign

10th March 2025

We are delighted that the Ards and North Down Borough Council’s, Your next adventure Spring Destination Awareness Campaign is due to launch on Monday 10 March 2025.

The council’s tourism team aim to shine a light on the borough as an appealing region for great value short breaks and getaways, promoting Ards and North Down to visitors from NI, ROI and UK via the campaign which will be rolled out across, the council’s social media, website, email marketing , paid-for digital advertising, partnership promotions and a range of Out of Home advertising over the coming weeks. 

The purpose of the campaign

This campaign will appeal to potential visitors for short breaks who wish to relax and unwind, have a laid-back or coastal holiday, whilst also highlighting free things to do and activities / locations that are value for money whilst supporting the tourism providers located here.

It will showcase the region as an appealing visitor destination which is easily accessible, whilst building awareness of what Ards and North Down has to offer through growing Visit Ards and North Down’s online audience following.

Campaign messaging 

The messaging of the campaign will deliver clear and compelling reasons to visit, encouraging overnight stays and visitor spend. The spring campaign should inspire viewers to explore the AND tourism industry offers, aligning to those listed on the discoverni and visitardsandnorthdown offers webpages.

In the current climate balancing the key messages for motivation to travel with value for money and great offers, is essential to establish the right tone of voice. The campaign also aims to increase destination awareness of Ards and North Down as an appealing place to book short breaks, driving traffic and engagement on the visitardsandnorthdown website and social channels. 

It will incorporate the beauty of the local area while also focusing on the key messages of family fun, great value, creating new memories, escapism, adventure, costal living, and great food and drinks.

This will undoubtedly resonate with, Aspiring Families NI, Active Maximisers ROI and Culturally Curious GB.

Visuals

The visual assets give a sense of the area, the breathtaking scenery, beautiful landmarks, range of attractions and local food and drink.

This concept champions a sense of whimsy and curiosity, using lyrical, almost poetic straplines, we invite viewers in to discover where these magical moments can be found.

We also encourage the visitor to book their next adventure in Ards and North Down, showcasing Where wonder awaits, Where new memories are made, Where the land meets the lough, Where the past meets the present and Where every bite tells a story….

Giving that sense of a getaway that you can tailor to suit your needs, encompassing the great outdoors, coastal seascapes, opportunities for rest and relaxation along with wonderful hospitality and great local food and drink.

The call to action is simple and clear, book a great value short break, tourism providers special offers will be highlighted throughout the campaign and the added bonus of a chance to win £300 off your next stay to also drive traffic to the website.

Have a look at Your Next Adventure campaign assets...