Make it Ards and North Down this Spring

4th March 2024

We are delighted that the Ards and North Down Borough Council’s Make it Ards and North Down this Spring campaign is due to launch on Monday 4 March 2024.

The council’s tourism team is delighted to promote Ards and North Down to visitors from NI, ROI and GB via the campaign which will be rolled out across, the council’s social media, website, email marketing , paid-for digital advertising, partnership promotions and a range of Out of Home advertising over the coming weeks. 

The purpose of the campaign

This video campaign will showcase the borough as an appealing visitor destination to support tourism providers located here.  It is designed to target the Natural Quality Seekers segment in NI, the Open-Minded Explorers and Indulgent Relaxers segment in RoI and the GB market (short breaks) holiday makers.

The visual assets have a fresh, spring feel, showcasing our breathtaking scenery and immersing the audience in everything we have to offer; from adventure, sea air, great food and drink to luxury, indulgence and relaxation, all the elements for a wonderful spring getaway!

Escape, relax and have fun this season in Ards and North Down, exploring the outdoors of this beautiful region, enjoying hassle-free days in our many attractions, sampling delicious local,  seasonal produce in award-winning restaurants and cafes, and spend relaxing evenings soaking up the warm welcome and charm of our locals. The call to action encourages visitors to book a short break here and will also highlight tourism providers special offers.

Watch the Make it Ards and North Down this Spring campaign video...

How you can get involved

You are invited to share the campaign posts from @visitardsandnorthdown and @ardsandnorthdownboroughcouncil social media pages to join in the buzz. 

When posting, we would love you to reference the Ards and North Down Tourism Web Page where possible, Visit Ards and North Down

We would also appreciate it if you would use the campaign hashtags on all of your social media posts so we can track the reach of this campaign.
Key Hashtags: #VisitAND #TasteANDEnjoy #SpringEscapeInAND #EmbraceAGiantSpirit

Keep up to date

It would be great if you could follow the council’s tourism social media channels to keep up to date with the campaign and engage with posts over the coming weeks. 

- Ards and North Down Tourism Facebook: Visit Ards and North Down Facebook 
- Ards and North Down Tourism Instagram: Visit Ards and North Down Instagram 

Click here to sign up to our trade e-zine and consumer e-zine to receive general info on how the tourism team can support your business and call outs for submitting your tourism offers for upcoming campaigns.