Ards and North Down Destination Campaigns

Ards and North Down Borough Council Tourism Service create seasonal destination awareness campaigns, designed to support accommodation, attractions, and experience providers across the Borough by showcasing special offers and great value short breaks available to book now.

The campaigns target key audiences in specific geographic locations which are rolled out across, the council’s social media, website, email marketing, paid-for digital advertising, partnership promotions and a range of Out of Home advertising. 

Make it Yours | Spring 2022

The visual assets have a playful and inspiring family feel encouraging visitors to be inspired by unique adventures and experiences. 

Campaign copy

Let your imagination soar in Ards and North Down this Spring. Come and explore a world full of adventure.  Take in the breathtaking views at Scrabo Tower or dive into Strangford Lough. With activities for all the family to enjoy, Ards and North Down is the perfect location for your staycation this spring.

Campaign video

Your autumn getaway awaits…. | Autumn 2022

The focus is value for money, close to the city, luxury for less message and to support the trade with additional promotion of their offers to drive autumn / winter bookings.

Campaign copy

Choose from great value short breaks in Ards and North Down to escape and unwind in this beautiful water’s edge location. Just minutes from Belfast, you will discover picturesque towns and villages, top attractions and stunning coastal walks.  

Campaign assets

Create Moments to Remember this Spring | Spring 2023

The visual assets have a fun family feel, giving a taste of the range accommodation, attractions, and experience providers available in the region. Encouraging you to pre-plan your spring break with us 

Campaign copy

Embrace stunning scenery, enjoy award-wining food and drink, unique experiences, family fun, and the warmest of welcomes; all within an hour of Belfast city!

There is so much to see and do. Enjoy expansive beaches, leafy parks, and spectacular water’s edge views. Visit historic sites, top attractions, and choose from a diverse range of activities as you enjoy this tranquil location. Ards and North Down is a great place to escape, relax and have fun.

Campaign video

Time Together this Season | Autumn 2023

The visual assets have a cosy, luxurious, autumnal feel, fit for the season – evoking thoughts of wrapping up warm and exploring the outdoors of this beautiful region, enjoying hassle-free days in our many attractions, sampling delicious local, seasonal produce in award-winning restaurants and cafes, and spending relaxing evenings soaking up the warm welcome and charm of our locals. 

Campaign copy

Escape to Ards and North and enjoy crisp days and cosy nights, award-winning beaches, unique accommodation and lose yourself in the serenity of our lush green landscapes. The perfect place to spend time together this autumn.

Campaign video

Make it Ards and North Down this Spring | Spring 2024

Campaign visuals have a fresh, spring feel, showcasing our breathtaking scenery and immersing the audience in everything we have to offer; from adventure, sea air, great food and drink to luxury, indulgence and relaxation, all the elements for a wonderful spring getaway!

Campaign copy 

All within an hour of Belfast - escape, relax and have fun in this beautiful part of Northern Ireland. Lose yourself in our breathtaking landscapes, enjoy exhilarating adventures, taste delicious local cuisine, and take a moment to press pause.

Campaign video